Miami Expired Home Expert

So your Miami Home didn't sell the first time around, now what? There may be many reasons why it didn't sell.  It is easy to blame the market and say nothing is selling, or that there are too many foreclosures.  Let's face it, the market is not what it was back in the early 2000's and therefore requires a vastly different marketing approach.

FACT 1:  Agents are leaving the real estate business in record numbers

WHY?  When the real estate market was rapidly appreciating, very little skill was required by agents to sell homes because buyers were lined up willing to do whatever it took to buy homes on day one of the listing.  Now the market is saturated with foreclosures and short sales which account for 67% of the sales, and only experienced and seasoned agents who have the knowledge and skill in working with the banks, are thriving now.

FACT 2:  Only 1 out of 22 condos are selling in Miami (we have the numbers for each city and neighborhood in Miami-Dade County-just ask us).

WHY? Prices have been declining at an average of 2% per month since 2005.  Foreclosures and short sales are hitting the market at a record pace and market conditions are changing on a weekly basis.  Failure of agents to keep homeowners informed with the changes are causing homes to sit on the market longer without really knowing why.

FACT 3:  On average there are 60-70 condos in Miami that are selling every month, so there is no reason why yours cannot be one of them.  

WHY?: There are 4 reasons why your Condo may not have sold the first time around. Price, Condition, Location, Marketing.

THE FOUR REASONS WHY YOU DID NOT SELL THE FIRST TIME.

Price:   In today's market if you do not get showings & offers within the first 30 days, there is high likelihood that your price is too high and you will need price reductions to attract buyer interest.  Remember that prices are dropping an average 2% per month so every month you wait to reduce the price, you will lose 2% in value. You control the price.  Was your previous agent sending you a weekly update with how prices are changing with the competing properties?

Condition: If you are getting some showings but no offers, then you need to compare the view and condition of your unit versus the ones that are selling in your price range.  If your unit is not in fully upgraded condition, then buyers will buy competing similarly priced units which are.  You control the condition of your unit.  Did your previous agent analyze the value of your upgrades versus competing units?

Marketing Effort:  This is where most agents fall short. Gone are the days of putting the property in MLS and waiting.  Unfortunately, that is what most agents do because they don't have the funds to implement a long term comprehensive strategy, and they don't have the manpower to keep you updated consistently. 72% of homeowners would not use the same real estate agent again to sell their homes.  The number one reason given was that "as soon as I listed my home, I never heard from my agent again and I was stuck in a long term commitment and couldn't get out".

Location and View: If you are getting many showings but no offers, then there is a high probability that there are other units which are in better location or have better views.  Did your agent adjust and advise on how to adapt to these differences?

 


Don't be fooled again ...

.....by the empty promises of the average agent. I would like to Introduce my HASSLE FREE MARKETING SYSTEM specifically customized for Miami Homeowners who tried and failed to sell their home with a previous agent.

Hassle Free Marketing means you get Full Service, a Flexible Commission Structure, and you are backed by our IRON CLAD CANCELLATION GUARANTEE so that you are never locked in to a lengthy listing agreement.  We take all the risk so that you don't have to.  Here are some additional facts:

AVG Days on Market in Miami Only:     148             Michael :  55
AVG # sales in 2008 for All Agents:           7             Michael :  32 

So it is a FACT that I will sell your Miami Home or Condo almost 3 times as fast as the average agent. I am so confident that I can help you that I even Guarantee your Miami House or Condo sold in 60 days or I will pay you $1000!.  Here are 21 reasons why I am able to do this:

1. You get a weekly update via email so that you know what is selling and hitting the market
2. I personally call you at least every 2 weeks to discuss strategy and address any concerns.
3. You get a monthly mailing with all showings, marketing, feedback, and recommendations.
4. I have full time professionals 7 days a week to answer calls on your home with a 99% answer rate. This means more showings and faster sale.
5. You get a Full Internet website just for your condo with video and virtual tours, floor plans, pictures, and most importantly the condo docs, budget and financials so that buyers can see upfront the stability of your association.

TO VIEW REASONS 6-21, you can view my entire HASSLE FREE MARKETING PROGRAM for Miami Residents by clicking here. 

If you would like more information about my Guaranteed Home Sale Program, you can listen to our prerecorded hotline at 1-800-553-9089 ID 1077

To view current market conditions in MIAMI and MIAMI BEACH :  Click Here.

If you are ready to get started and have us contact you for an appointment, then call Michael's Cell at 786-553-0697 or the office at 305-537-6595, or by email click here.